OEMs are operating in the most competitive and fast-moving automotive market ever. Conditions change daily. Incentive spend is significant. Yet, the data most OEM teams rely on is often delayed, fragmented, and blind to regional or trim-level behavior. Without real-time, VIN-level insights, strategy teams are forced to guess rather than lead.
Market Response Data Engineered for Precision, Speed, and Smarter Decision-Making
GAKO delivers VIN-level Automotive Market Response Data (AMRD) — built for OEM teams that need to react quickly, optimize programs, and drive more intelligent planning.
With GAKO, OEMs can:
Monitor real-time pricing behavior across competing OEMs, lenders, and credit tiers
Evaluate lease and finance program effectiveness instantly — by region, trim, and term
Analyze down to the VIN, series, ZIP, or DMA level — no proxies or assumptions
Benchmark competitor strategies on rate, term, structure, and subvention
Target incentive support to the right models, trims, and regions to maximize efficiency
Reallocate marketing and program spend where demand exceeds supply or where competitors are gaining share
Identify high-demand markets to optimize inventory allocation and increase turn rates
Unique ability to compare BEV vs. ICE competitor incentive tactics at a granular VIN level
Identify where incentive dollars are working vs. wasted
Equip pricing, product, and field teams with ML-ready, structured weekly data
Feed AI and ML models to power program tuning, demand forecasting, and proactive market response
Whether you're leading pricing, incentives, product planning, marketing, or regional strategy, GAKO arms your team with the granular intelligence to act with precision and stay ahead.
Improve tactical pricing and incentive agility with real-time market response data
Enhance program design with field-level visibility down to individual VINs
Optimize incentive spend across models, geographies, and time windows
Access competitor payments and program structures across lenders, tiers, and nameplates
Benchmark competing OEM strategies with precise, vehicle-specific comparisons
Identify where competitors are low on inventory, and reallocate supply to high-opportunity markets to gain share
Empower fast PDCA (Plan-Do-Check-Act) cycles with concrete VIN-level data instead of assumptions
Collaboration across functions provides a single source of truth for Production, Sales, Marketing, Finance, and Incentives teams
Create an Executive-Ready Analysis with a comprehensive competitor playbook that includes actionable countermeasure recommendations
Highlight where BEV competitors are acquiring market share versus relying on organic demand
Ensures leadership can craft balanced ICE/BEV fiscal strategies with real-world grounding
Integrate tiered and geographic insights into internal decision systems
Model and simulate programs at the VIN level using structured, ML- and AI-ready data
Discover how GAKO helps OEMs lead with precision, speed, and market intelligence at VIN depth.